The Proven System to Generate 20+ Sales Calls a Month (Without Needing a Team or Paid Ads)
I see it happen all the time...
Through sheer grit and determination, a founder manages to get some good traction with their business.
But then, as they look to grow further, a startling reality sets in...
"Is this it? Am I going to be stuck on the hamster wheel of hustle and grind forever?"
I know because I've been there.
I sacrificed my health, relationships, and happiness for the sake of growth.
I thought the only way to succeed was to work harder and faster than everyone else.
It made me miserable.
Until I discovered a better way.
I invented a system to attract my ideal clients and generate consistent revenue...
Without relying on paid ads, complex funnels, or soul-sucking launches.
It's called the Organic Content Funnel.
And it's allowed me to:
- Grow an audience of 2M+ people
- Build an email list of 127,352+ engaged subscribers
- Generate in $1.2M+ in monthly recurring revenue
...all while working less and living more.
In today's newsletter, I'll break down the exact steps I used to create my Organic Content Funnel, and how you can do the same.
The CEO’s Blueprint To Winning on LinkedIn
LinkedIn is a powerful platform for building your Organic Conent Funnel.
It’s made me $2.3M this year.
That's why I've decided to share the exact systems I've used to build and monetize my audience in a new course...
Specifically designed to help CEOs, executives, and entrepreneurs build a million-dollar presence on LinkedIn.
In this brand-new course, I'll be sharing the exact strategies that enabled me to:
- Grow by over 500,000 followers in less than 2 years
- Generate a stream of 18,214+ inbound leads
- Become a respected thought leader in my niche
If you want to be first in line when the doors open, make sure to grab a spot on the waitlist below:
>>> Join the waitlist here
There will be some special launch bonuses exclusive to those that are on the waitlist.
Now, back to the Organic Content Funnel…
There's no question about it - the best way to make money online today is through building a personal brand.
No other method allows you to get in front of your ideal clients every day for free.
You need a way to build a personal brand that is:
- Beautiful - Captivating your ideal audience's attention
- Systematized - Generating leads and sales on autopilot
- Effortless - Freeing you from daily content creation or tech struggles
The Organic Content Funnel moves people from complete strangers to eager buyers.
It consists of 5 stages:
- Cold - Attract your target audience with the Content Waterfall OS
- Warm - Generate leads with a value-driven newsletter & workshops
- Hot - Convert prospects into buyers with an irresistible offer (using Pitch OS)
- Happy - Overdeliver to create raving fans and stellar testimonials
- Joy - Maximize lifetime value through an ascension sequence
Here's how to build every stage:
Stage 1: Get cold attention using the Content Waterfall OS
Objective: Get the attention of your ideal buyers on social media
The first step is attracting your ideal customers on social media.
You do so by creating content that solves their problems. The more, the better.
To do so, use the Content Waterfall System -
It starts by creating one "pillar" piece, like a blog post or X thread. Then, you dissect that into dozens of related content pieces:
- 3 X videos
- 3 LinkedIn carousels
- 3 IG reels
- 10 tweets
- 1 newsletter
- 1 YouTube video
This allows you to maintain digital omnipresence. You create 26X more content than your competitors. You stay top-of-mind with your audience - without living on social media all day.
(Read last week's newsletter to learn more about Content Waterfall OS.)
Stage 2: Warm your leads using newsletters and workshops
Objective: Deepen your prospect's trust and desire with value-loaded content
The next phase is converting those followers into leads.
You do so by getting them to raise their hand and ask for more.
Two of the most effective tools for this are:
1) Newsletters
2) Live workshops
Think of your newsletter as a "deep dive" into the stuff you talk about on social media. Send one email a week that includes:
- 1 personal story to build trust and connection
- 1 highly actionable system or insight that's useful to the reader
- 1 call-to-action to get more leads
Don't hold back - give away your secrets for free.
As for workshops, these allow you to connect with prospects at scale and deliver a "wow" experience.
The 80/20 of hosting a great workshop is:
1. Have an irresistible title that promises ultra-specific results
2. Provide actionable content that provides immediate value
3. Create a smooth transition into your paid offer as the natural next step
(If you haven't already read "One to Many" by Jason Fladlien I encourage you to check it out.)
Stage 3: Convert hot leads into buyers (using Pitch OS)
Objective: Turn leads into buyers
When you have leads, your Slack will look something like this:
By this stage, you've captured attention and built demand.
Now it's time to convert these leads into buyers using an expertly crafted pitch for your flagship program or service.
Over the past decade, my businesses have generated over $10 million from sales calls alone.
My Pitch OS condenses those 14,000+ hours into the following 10-step framework:
1. Clarify the specific transformation your offer provides
2. Map out key milestones and breakthrough steps in your process
3. Organize steps into 3-5 memorable pillars with unique frameworks
4. Craft a clear, compelling one-liner that summarizes the primary result
5. Break down what's included in each pillar, tying to benefits
6. Describe proprietary methods that create big shifts quickly
7. Define key deliverables like templates, tools, and trainings
8. Paint a picture of how each deliverable improves their life or business
9. Structure pitch points into a logical flow that drives action
10. Roleplay the pitch until it's authentic and second nature
The focus is on selling the result, not the process.
Stage 4: Make your buyers happy (and build compounding social proof)
Objective: Deliver raving fan service and collect powerful social proof
Contrary to popular belief, a sale isn't the end of your customer journey. It's just the beginning.
If you want a wildly successful business with endless referrals and a sterling reputation - you need to create raving fans. Customers who shout about their experience from the rooftops.
How?
By overdelivering at every touchpoint.
Go above and beyond what they expect.
Here are some ways you can systematize this in your business:
- Send personalized welcome videos to each new client
- Check in regularly to ensure they are getting the promised results
- Surprise them with unannounced bonus content and resources
- Showcase their successes and celebrate milestones along the way
Do the unscalable.
Here’s a template you can use to collect testimonials:
Hey [name] - I found your story and success incredibly inspiring on our last call. Would you be able to leave a testimonial on your experience to help inspire other founders like you? Thanks in advance and I hope you have a beautiful day!
The goal is to make your clients feel like the most important person in your business. So they become a walking, talking endorsement for your brand.
Stage 5: Create joy and let your customers ascend your Value Ladder
Objective: Boost customer lifetime value with ongoing offers and opportunities
It costs 7X more to get a new customer than to keep an existing one.
Yet so many businesses leave piles of money on the table by ignoring the "back end."
That's where the Value Ladder System comes in.
It's a strategic system for increasing the lifetime value of each hard-earned customer. To have them continue to buy from you for years to come.
Aim for a value ladder with:
- One low-ticket offer (I'm launching a book soon to cater to this)
- One high-ticket offer (my Founder OS program)
- One very-high-ticket offer (the Founder OS Mastermind)
You can double your business with only your existing customers.
For example, Leon made a whole year’s salary in a single month by upselling existing clients:
So how do you implement this in YOUR business?
I get it. Implementing the Organic Content Funnel can feel overwhelming at first.
It took me 3+ years of trial and error to perfect.
That's why I've distilled it down into a step-by-step framework inside Founder OS.
It's the closest thing to a copy-and-paste blueprint for hitting your goals as fast as possible.
If you'd like to get more freedom and revenue, and if you're the kind of person who puts in the work to get what you want...
...book a Clarity Consultation with my team below:
>>> Book a Clarity Consultation
And if you're not ready to invest in Founder OS yet, I created the Organic Content Funnel Incubator to help you:
- Build your Organic Content Funnel from scratch
- Find your unique positioning using the Ikigai method
- Grow your first 1,000 followers
>>> Access the Organic Content Funnel Incubator
Let's win together,
Matt Gray
PS. Whenever you're ready, there are 2 ways I can help you:
#1 Watch this YouTube video to learn how to grow your LinkedIn FAST and build the top of your Organic Content Funnel
#2 Book me as a keynote speaker. In my talks, I go deeper into topics such as the Organic Content Funnel.
